301 Do It Yourself Marketing Ideas From Americas Most Innovative Small Companies
August 29, 2009 by sgtwak
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301 Do It Yourself Marketing Ideas From Americas Most Innovative Small Companies
In this sequel to the 150,000-copy best seller 301 Great Management Ideas, the editors of Inc. magazine switch the focus to the do or die business discipline of marketing. Each idea in this book was developed –and proven to work –by the country’s most innovative small companies. Easy to implement and requiring little or no resources, the 301 ideas are presented one per page and conveniently organized by category making this a handy reference for any business owner or manager.
User Ratings and Reviews
4 Stars Nice Approach to Get Your Creative Juices Flowing
If you want a book that doesn’t try to teach you how to become a Marketing professional, but offers a tremendous number of ideas on how to think about improving your business this book is for you. Sam Decker has put together a very easy to read book that will get your Marketing creative juices flowing, even if you haven’t ever studied marketing.
5 Stars Marketing That Never Goes Out of Style.
This book provides what most business and marketing books lack. It tells you HOW to incorporate real, practical, and useful ideas for marketing your business into your everyday operations. I have had this book since 1999 and I refer to it over and over again. Excellent book!
5 Stars You can not find a better idea marketing book
If you do not file 20 or even a few more or a whole lot of ideas to bring profit to your business with this book, you never will.
You will find strange and wonderful ways and places to advertise with the ideas in this book:
49 techiques for inproving sales
48 Marketing ideas using new technology
60 Inventive ways to outperform the competition
57 unique tactics for direct marketing and distribution
31 tips for creating effective collateral
33 strategies for building your customer base
And an Introduction by none other than Jay Conrad Levison, The Guerrilla Marketing Genius.
Buy it! Do it Now!
5 Stars Gave me more ideas than any I’ve read!
This is BY FAR the best book I’ve read of marketing ideas. It contains not just the “ideas”, but also actual case histories of the ideas and WHY they worked for that particular company. I have 4 solid pages of notes from this book of things I’d like to try….both for the home-based business I’m starting and for the marketing communications company I work for. Other books I’ve read (and there have been a lot) are too general and are not creative enough. There are dozens and dozens of ways to market, and this is the only book I’ve read that explores ideas that are off the beaten path (and work because of that). Examples: pay others in complimentary businesses a finder’s fee to give you business; sponsor association site (offer discount to members); have defunct company’s phone message refer customers to your business (with you paying balance of Yellow Pages fee in return). Just a sample of the simple but effective ideas found in this book.
5 Stars Spark a thought!
This is a great book to get you thinking about all the possibilities that are available to you. It was exactly what I was looking for. As a small business owner, I am always looking for more ideas.
