Home Staging for Profit How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed
August 28, 2009 by sgtwak
Filed under Uncategorized
If you’ve already taken an expensive seminar, don’t read this. It will break your heart. Best selling author and national trainer, Barbara Jennings, has written an excellent guide on how to earn up to $100,000 or more from a home staging business. Director of the Academy of Staging and Redesign (Decorate-Redecorate.Com), she takes readers step by step through the maze of starting and growing a lucrative staging business, covering virtually everything one needs to know and more. She explores, explains and illustrates top business efforts, activities and opportunities. With 37 years of experience in staging and home business development, her large format manual teaches the essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, she inspires and makes readers feel and sense they can and will do extraordinary things. It’s loaded with numerous check lists, a wide variety of forms, over 140 pictures, specific how-to details and much more. Comprehensive dual certification courses for the most ambitious students, including visual aids and tools, are also available from the author’s website.
For anyone who loves decorating and working with people, staging continues to be a fast growing industry with great profit potential no matter what the economic climate or where one lives. It combines decorating techniques with real estate strategies so stagers can effectively help owners sell their homes in record time for record profits, a vital service needed today more than ever. Written in a personable and conversational style, this guide is a must read for anyone serious (or just exploring). Photos help capture the essence of staging while giving readers a clear idea of what to expect. No degree or prior experience is needed. The manual exemplifies solid business training plus decorating and staging specifics, including:
- numerous candid before and after pictures of actual, recent projects
- the top mistakes and common problems sellers make
- what stagers must do and understand
- how to identify a home’s assets and faults
- how to interview and bond with real estate agents
- how to interview and bond with home owners
- the five ingredients for a successful staging service
- professional image, attitudes and ethics needed
- how to do consultations, submit bids, make presentations
- how to set up the business, licenses to get and so forth
- how to get clients and referrals from multiple sources
- how to profit from consultations and offer full staging services
- how to promote, maintain and sustain the business indefinitely
- how to price services with confidence and ease
- how to protect, organize and prioritize
- 47 staging tricks for instant home appeal
- 107 questions to ask agents and homeowners to help quote services
- detailed pricing guidelines for furnished and empty houses
- legal issues readers should know about
- extensive list of stager tools needed for actual projects
- extensive cleaning and painting guidelines
- a 29-page detailed checklist to make consultations easy
- list of over 300 possible business names
- detailed information on available visual aids, promotional tools, management tools, and dual certification courses.
Bonus Section includes:
- 15 handy reproducible forms ready to go
- multiple checklists and handout examples for value added services
Barbara Jennings is author of 13 books on home staging and redesign (including Home Staging in Tough Times, and Director of the Academy of Staging and Redesign. She also offers certification courses for both industries and has trained over ten thousand consultants globally. Readers can join her free online forum and access many exclusive business building products from her website (Decorate-Redecorate.Com).
User Ratings and Reviews
5 Stars Worth a Second Read and More
My well worn book purchased a couple of years ago has been an invaluable source for my business growth. I now have two as I anticipated the book had been updated and I was looking forward to new material. I was not disappointed. There is a good deal more that has been added and I’m very pleased. I highly recommend this book to anyone wanting to start a home staging business. It was as much a pleasure to read the second time around as the first, and I discovered ideas I had missed in the first reading. Doubly good.
5 Stars Great Buy!
If you’re looking for a book that is really practical, honest and frank, this is it. No sugar coating. Facts, forms, check lists, resources. Great for beginners and pros alike. The large format makes for easy reading and I love the casual writing style, as if the author and I are friends having coffee and talking about starting a business. I’ve taken many expensive seminars in business and design, but have yet to find one that begins to compare with this single manual – and that’s saying a lot. If you’re serious, don’t look further. You won’t find anything better, seriously.
5 Stars This is THE book on staging.
I’m a practicing interior designer and decided recently to add staging to my services. There were several books/classes that I considered but in all my research this book came up repeatedly as the best “no-nonsense, down-to-earth, frank” book on staging. The book is packed with helpful information, tips and business ideas.
5 Stars A unique ‘must’ for any library catering to either re-career readers or those seeking tips on home staging
Business collections catering to real estate readers or those seeking careers in home staging will find HOME STAGING FOR PROFIT a unique, important and specific acquisition. Begin in 7 days or less, work from home, and build up a six-figure business with a guide based on the author’s years of work. From furniture rental and business record-keeping to check-lists for sellers and enhancement design tips, HOME STAGING FOR PROFIT is a unique ‘must’ for any library catering to either re-career readers or those seeking tips on home staging.
4 Stars Good book for opening a business
Good book if you are interested in opening a business. I wish she offered more ways to arrange furniture in living rooms.
