Links Rule Over Content

I am sure that by now you have heard the old phrase content is king.  I can tell you confidently based on the results I’ve gotten the content is King debate is total crap.  Links are the true king which unlock the door way to your number one Google rankings.

I know this article is not what you are probably used to hearing about blog marketing but it’s true.  Because they aren’t my sites, I won’t give their names.  Here is the secret: content isn’t king, but one way links ARE!

I was hired for a gig to help a client get their webpages higher up in the Google search results.

The first page I read made me wonder why it was even there.  All the pages were nasty, poorly written content that looked to have been written by someone who does not speak English, or by someone who English no speak.  I think the source is  a content spinner. They are not neatly written variations of sentences but a product of crap article spinning software.

Due to poor keyword research by the previous SEO guy many of these pages were attempting to compete for very competitive keywords.

Spinning this article is so easy that even a kindergardener could do it with the right software download.

This site was such a mess, with problems ranging from the absence of a site map to faulty internal links, that I don’t even know where to begin.

If Google or any search engine for that matter was properly optimizing content then obviously the page results that show up as top results just would never happen.  So after this exhaustive research what conclusions can we draw?

The only thing you can look at causing these sites to rank was the mass amount of one-way links from other domains they had pointing to these individual pages on their site.  Next I examined the sites which were on later pages of Google, and I discovered that even though the non-English content was the same, there weren’t any links.  So then I decided to take a look at the pages they couldn’t get ranked and see what the problem was…it turned out to be too few incoming backlinks.

So I just copied the links from the other pages and in two weeks I was a hero in my clients eyes, due to the fact that they are now on the first page of Google for all the sites they hired my for initially.

I did this mainly to prove a point to them and get fast results and now am going back to get them quality links from power, authority domains so their sites will have staying power in their first page rankings.

Needles to say, I now have been given their entire SEO duties and web 2.0 marketing department and at the same time I have found the secret to SEO, LINKS, LINKS and more LINKS!