Home Staging in Tough Times OR How Home Stagers Can Profit from a Real Estate Staging Business in a Down Economy or Any Economy Even Without Cash
November 8, 2009 by sgtwak
Filed under Uncategorized
TOUGH TIMES MAY CALL FOR INGENIOUS TACTICS! The art of home staging is this: A staged home is like a blossom in the middle of a field of thorns. But as consumers tighten their budgets, the cashless ways to grow a staging business become increasingly more effective. Whenever home stagers face challenging times, either economically or personally, the need for deeper, fresh, compelling business tactics and strategies becomes more necessary, even vital, for survival. Home Staging in Tough Times, written by best selling home staging author Barbara Jennings (Director of the Academy of Staging and Redesign of Decorate-Redecorate.Com), brings together some of the most cutting edge marketing strategies in the home staging industry ever put in print, teaching readers how to think and operate “outside the box” and meet the challenges of the times with a deep passion, a high ethical standard and well-deserved success.
Readers will be introduced to a host of practical tips, ideas and concepts never before published by the author. Jennings doesn’t just give theory, but she makes the more difficult and all-important applications for readers, filling her pages with a multitude of examples, forms, sample letters, sample promotional articles, encouragement, creativity and so much more. Her easy going conversational style is as personable as always and makes for a very pleasant read.
Learn how to ratchet up your profits from your home staging business, generate more clients in new and unusual ways that work especially well in down markets and keep your business prospering no matter what circumstances currently surround you. Get all you can get out of your business opportunity. Add the type of tactics that work best in tough times. Leave no stone unturned. Leave nothing to chance. Opportunities are everywhere – literally everywhere. You just have to know where to look for them and how to approach them.
- Chapter One deals with changing your mindset from what has worked in the past to what needs to work for you in the present and future.
- Chapter Two focuses on some more cutting edge tactics for promoting and marketing your business. It’s approach is different than what the author teaches in her basic training. Readers will discover some more indepth strategies that they may not have thought of before and see how they can apply them in a down market – a market in which the ideas thrive even better than in an up market.
- Chapter Three will discuss how one can orchestra projects and deals in a cashless manner so it doesn’t even matter if no one has any cash. Learn about this type of business dealing and see it adapted within the industry. Challenging stuff.
- Chapter Four delves deeper into the cashless and creative thought process, tactics, strategies and mindset that can propel a business to new heights in all sorts of ways – way beyond the norm. Readers will discover how to unleash their own business and expand and repeat these same ideas in a multitude of ways.
- Chapter Five is the most practical section because it’s filled with form after form after form that will help pull all this together into the kind of cohesive unit that will serve as the base for all the ideas, tactics and strategies. Even if readers have taken a lot of seminars and read a lot of books already, the practical applications and detailed forms are a trademarked style of Jennings’ books and always separate her from other authors in the most beneficial of ways.
- The concluding chapters tie all the parts together into a compilation of innovative thinking never before published in the industry.
Anyone serious about their home staging and redesign business should consider this a “must read” acquisition.
User Ratings and Reviews
5 Stars Much appreciated
This book really delivers lots of ideas and methods to market a staging business during a down real estate market. It is refreshing when the material is targeted and easy to follow. These concepts are easy to implement too, so that makes them even more valuable. I would recommend this book even if times were better. It’s a different twist that anyone can use.
5 Stars I’m a fan
It’s no secret that I’m a fan of this author’s books. I have bought several (and a few by other authors as well) and there is simply no comparison. Jennings shines every time. What makes this book especially good, however, is that she addresses some marketing strategies that work specifically well in a down market – cashless strategies – and opens your eyes to more possibilities than you ever thought existed in this industry. Some ideas look to be really fun and a bit daring, so if you like creative marketing, ths book is for you. It’s also loaded with great forms, sample letters of all types and I’m finding it very useful – just the kind of practical stuff I crave and find so helpful. Everyone should have a copy of this book, especially now.
